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Автор: Yoast.com
Название: Yoast - Basic SEO training
Формат: Видео
Язык: Английский
Кол-во уроков: 5 модулей
You want to develop your own SEO strategy and be able to optimize your own website? This online Basic SEO training will teach you the fundamentals of SEO! It will give you lots of practical tips so you can immediately start to improve any website!
What you learn in the Basic SEO training
1. Introduction to SEO
It starts with the very basics: how do search engines work? The first module of the Basic SEO training will give you a proper understanding of search engines crawling the web and how web pages are ranked. This knowledge will help you understand the topics of the following modules.
2. Keyword Research & Site Structure
Keyword research is a very important part of your SEO strategy. This module teaches you how to execute your own keyword research. Besides that, we’ll explain the importance of a good site structure and provide tips to enhance the structure of your own site.
3. Technical SEO
As this course doesn’t focus on coding we won’t dive in too deep into the technical side of SEO. However, some technical knowledge is indispensable when it comes to SEO. We’ll focus on the principles of crawlability and findability. Also, we’ll talk about the importance of site speed and teach you how to improve that.
4. SEO copywriting
If you want to rank you’ll need high-quality content. What defines high-quality content? The fourth module of the Basic SEO training teaches you how to write attractive copy, so your visitors will love to read your posts and page content.
5. Usability & Conversion
Learn why UX and Conversion are important for SEO. We’ll teach you the basics of Usability, and give you the tools to start with your own conversion research and A/B testing.
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